CASE SNAPSHOTS

A selection of strategy and business model design projects I’ve supported.

These snapshots highlight the type of challenges I work on and the outcomes I help create. Each example focuses on clarity, structure, and strategic direction, without revealing confidential details.

For Creative Industries

(Artists, designers, creative studios, fashion, culture)

Case 1 — Creative Studio
Helped a creative studio streamline its offer structure and clarify its business model, enabling the team to focus on high-value services and improve client acquisition.

Case 2 — Artist / Creative Entrepreneur
Supported a creative entrepreneur in articulating their value proposition and designing a sustainable model that allowed them to scale their practice without losing creative direction.

For Startups & Founders

(Tech founders, early-stage entrepreneurs, digital products)

Case 3 — Early-Stage Startup
Worked with a startup founder to define their customer segments and design a clear revenue model. This gave them the structure needed to prioritise features and prepare for funding conversations.

Case 4 — Digital Product Concept
Collaborated on the early-stage design of a digital product, clarifying the business model and identifying a viable go-to-market path.

For NGOs / Public Sector / Educational Programs

(Community initiatives, public innovation, cultural institutions)

Case 5 — Public-Interest Organisation
Helped a public-interest organisation structure a model that connected their social impact goals with a sustainable growth approach.

Case 6 — Educational Program
Supported an educational program in clarifying its strategic direction and designing a model that could scale across different communities.

For Corporate / Institutional Clients

(Innovation teams, strategic departments, enterprise units)

Case 7 — Innovation Department
Partnered with an innovation team to map new opportunities and build a framework for long-term strategic development.

Case 8 — Internal Strategy Team
Worked with a corporate strategy group to improve clarity around their value proposition and redesign internal processes to support more efficient decision-making.

For Tech / Product Teams

(SaaS, digital platforms, product strategy)

Case 9 — SaaS Product Model Redesign
Helped a SaaS team re-evaluate its pricing and customer segments, resulting in a clearer value model and more focused product roadmap.

Case 10 — Platform Strategy
Supported a platform concept in aligning its business model with user behaviours and market opportunities.